Tsugi website redesign :
A refined platform for discovering the latest music trends.
Services
Audit / UX / UI
Deliverables
Responsive website
Industry
Digital publishing
Entertainement & Media
background
Tsugi is a French monthly magazine launched in 2007 by music journalists from the specialized press. Tsugi has evolved into an ecosystem that includes Tsugi Radio and monthly events, particularly focused on electronic music. Combining media and events, Tsugi showcases cutting-edge music across genres like electronic, rock, pop, and hip-hop. Inspired by the Japanese word 次 ("next"), the magazine embraces a forward-looking vision, spotlighting emerging music trends.
problem
Tsugi's website currently faces significant challenges in providing an intuitive and engaging user experience.
Fragmented Experience: Poor usability on both mobile and desktop platforms.
Content Disorganization: No clear structure for discovering articles, videos, or radio content.
Radio Features Missing: Lack of a visible program schedule or replay options, frustrating for music professionals.
User Disconnect: Visitors struggle to understand the website’s purpose and offerings upon arrival.
concept
The redesign of Tsugi’s website focuses on creating a seamless and intuitive experience that reflects its editorial credibility and rich content offering.
Simplified Navigation: Clear and intuitive pathways to explore Radio, Articles, and Videos.
Editorial Emphasis: Highlighting Tsugi’s serious and professional approach, recognized within the music industry.
Elegant Player Design: A revamped radio player that combines style with functionality.
Immediate Clarity: Ensuring users instantly understand where they are and what Tsugi offers upon visiting the website.
Balanced Experience: Combining aesthetic appeal with practical usability to enhance audience engagement.